Commissioned by Olitalia and Leo Burnett, this playful and visually rich campaign set out to romanticize the relationship between high-quality olive oil and food. The concept revolved around the idea of various ingredients like a tender octopus and a vibrant broccoli falling in love with the iconic Olitalia bottle. Each visual was designed as a surreal, emotionally expressive scene that elevated the act of cooking into an experience of pleasure and connection.

To bring this idea to life, we combined 3D modeling and animation with a high-end product photoshoot of the olive oil bottle, followed by advanced post-production to integrate the elements into stylized yet believable visual narratives.

As Senior Producer, I was responsible for ensuring that the agency's creative vision was fully realized in each execution. I coordinated all stages of production, from managing the development of CGI environments and characters, to supervising the product shoot and guiding the seamless compositing process. My role also included translating creative feedback between Leo Burnett and our in-house team, making sure the visuals met both artistic and brand expectations.

Highlights:

• Led the production of a whimsical visual series merging photoreal 3D modeling with live photography

• Ensured accurate product representation and emotional storytelling across all visuals

• Maintained smooth communication between agency creatives and our production team

• Delivered a campaign that brought character and charm to a premium food brand