Created for submission to the Cannes Lions, this visually playful and technically ambitious campaign for Lolipop Gummies brought the brand’s candy shapes to life in a wildly imaginative way. Each of the three images featured two hands in a tug-of-war over a gummy—stretched mid-air—revealing hybrid animal creatures that blended cartoon charm with photo-realistic textures. The result was a striking visual metaphor for the gummy’s irresistible appeal, crafted with a perfect balance of whimsy and hyper-real detail.

As Senior Producer, I was responsible for driving the entire production process, ensuring that the agency’s bold creative vision was brought to life with precision and flair. I managed all communication between SERVICEPLAN SUISSE AG and our internal team, developed production timelines, presented key milestones and work-in-progress updates, and compiled detailed feedback loops to guide our artists through to the final delivery.

Highlights:

• Produced 3 high-impact campaign visuals merging stylized 3D character design with photoreal rendering

• Managed tight timelines and high creative expectations for a Cannes Lions competition entry

• Facilitated seamless collaboration between agency and production teams across concept, modeling, and retouching

• Delivered a unique campaign that captured the fun, texture, and crave-worthiness of the product