For Heineken Silver’s high-octane presence at the F1 Las Vegas Grand Prix, I led the production of a bold, 3D anamorphic campaign displayed across four monumental screens including the iconic Sphere.

My role spanned full production oversight: organizing tight timelines, steering day-to-day coordination, and acting as the central link between the creative agency and our production team. I managed W.I.P. presentations, distilled feedback, and ensured every piece of animation hit the mark, both creatively and technically.

Each screen featured a unique animation tailored for ultra-large formats, all designed with immersive 3D depth to create powerful anamorphic illusions in the heart of Vegas. With extreme time constraints and format-specific challenges, this campaign pushed creative and technical limits and crossed the finish line in style.