For Jefferson’s Ocean Aged Whiskey, we brought the brand’s unique story to life on one of the world’s most iconic stages: Times Square. This 3D anamorphic ad plunged viewers beneath the waves, revealing how Jefferson’s whiskey is aged in barrels at the bottom of the ocean.

As Creative Project Manager, I led the development of the core concept, crafting a narrative that merged depth, motion, and atmosphere. I directed the storyboard and visual mood, structured the production timeline, and oversaw the full 3D animation process, guiding the artist team from first frame to final render. I also handled client presentations, feedback alignment, and ensured the final piece hit the screen exactly as envisioned.

The result was a mesmerizing anamorphic journey into the heart of Jefferson’s craft, immersive, elegant, and unforgettable.