To unveil the new BMW XM, we created a striking 3D anamorphic experience that highlighted the vehicle’s all-terrain dominance, from rugged mountain trails and off-road escapes to the sleek confidence of urban life. The campaign blended elegance, performance, and innovation, just like the XM itself.

As Creative Project Manager, I oversaw the entire creative process, from concept development and style frame direction to animation supervision and precise timing planning. I acted as the bridge between the client and the production team, ensuring every frame captured BMW’s signature luxury and power.

This campaign pushed visual boundaries while staying true to the brand’s core, an immersive anamorphic reveal that moved audiences and showcased the XM as a true force across all terrains.